See you August 27-30, 2015
for the 40th Annual
Tecumseh Corn Festival
The Tecumseh Corn Fesival was once again named one of the Top 100 Festivals in Ontario.
In 2014, HLT Advisory Inc. conducted a Case Study on behalf of the Town of Tecumseh and the Tecumseh Corn Festival. The intended use of the document was to provide the festival organizers with a combination of trends, best practices, and marketing tactics that will assist in driving increased local attendance and potentially enhance the visitation draw from attendees outside a 3-4 hour drive radius. The studey assessed opportunities for the festival to grow locally while at the same time become more relevant to potential overnight tourists visiting the region.
The report is organized into four sections:
1. Corn Festival Background and Key Issues to Address
2. Festival's Strategic Planning, Strengths & Opportunities
3. Programming Considerations
4. Marketing to the Local & Out-of-Town Attendees